MENTOR

Network business does not lose popularity, attracting thousands of people with great opportunities. However, many give up when faced with the problems of creating their own structure. Let's figure out how to correctly and effectively invite potential partners to your team?

Where to start?

Many newcomers make a fatal mistake - they try to lure everyone into the business. As a result, they receive rejection after rejection, waste time and effort, lose friends, spoil relationships with relatives and friends.

To prevent this from happening, a selective approach is needed. The basis of the development strategy of the facility should be focused only on those people who may be interested in your offer. A clear understanding of who your target audience (TA) is will help you build marketing communications correctly and attract motivated candidates to the team, using resources rationally.

Your target audience is a group of people who are most likely to want to buy your product or go into business. The target audience includes both existing distributors and potential partners that it is important to competently attract.

To begin, try to gather as much information as possible about the people who can join your organization. What gender and age is your future partner, how old is he, what he does, how he spends his free time, how much money he earns. Do not forget about the psychological aspects: character traits, values, needs and pains, desires and problems.

It is also important to understand for which positions and in what quantity you will attract people. They will be preferred buyers, active sellers or become leaders who will accelerate the development of the depth structure and help significantly increase sales.

By compiling an accurate portrait of a potential partner, you will be able to more effectively influence different segments of your target audience, set up a personalized presentation of information about your product and business, and also bring real benefits to those who really need it.