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Stages of recruiting

The reality is this. It doesn't matter if you use the AutoFunnel or some other method, one way or another, the process of transition from an outsider to your partner is gradual. That is, no one will immediately become a member of your project.

Good news. The stages that your partner goes through can literally be counted on the fingers. And, if you take into account and think over each stage, then the recruiting process from the “casino” category will turn into an understandable and manageable cycle. Let's consider these steps.

Stage 0. Zero touch. Formally, it is the first one. But most do not notice and do not identify. Zero touch occurs when the client first learns something about you. Without the intention to buy, to join the project, and even without a pronounced need.

Consider an example of such a touch in the marketing of Coca-Cola. This company spends a lot of money on advertising. And she knows that few people plan to go to the grocery store for a bottle of cola. As a rule, this happens "spontaneously". The person simply walks past the drinks shelf and puts the bottle in the cart. But behind this "accident" is a thoughtful process. The company places its logos everywhere and builds the necessary associations. For example, in many cities even grocery stores have the Coca-Cola logo, although people go there for bread.

Google once described such a concept as ZMOT (Zero Moment Of Truth - zero moment of truth). She realized that there is such a moment in time when a client becomes your potential buyer, even if he does not consciously feel such an intention. Only then he will watch the advertisement, only then he will “show interest”. Although in fact everything happened before ...

How to use it. Stop living in a state of "offer in the forehead - refusal." Learn to look into perspective. Create preconditions. In practice, this means filling your media with useful information and hinting at valuable suggestions that will happen in the future.

Another way. Show interest in people and keep in touch.

Question: who would you ask to help with an important matter, for example, moving: your friend who is in your contacts and who has a car, or a friend who writes to you regularly and comes to visit?

Some networkers make a mistake. They offer someone cooperation and when they refuse, they forget about it. But why not periodically remind yourself? Even a simple “like” on Vkontakte is a good opportunity for this.

Another way to make zero touch is through valuable social media content. Some only know how to write promotional posts. But why not give utility? When you do give an advertisement, its effect will be enhanced precisely by your attention.

Stage 1. Involvement This is the very first conscious contact with a potential partner, in which we want to talk about our offer. By the way, many who are looking for information about recruiting have this stage in mind.

Examples of the first contact: - Call for an ad - First message on a social network - Acquaintance on the street - Advertising in a search engine - Advertising post, banner

The main task of the stage is to attract attention.

What to do specifically. - Compose the first phrases and images. - It is very important to distract a person from his thoughts and everyday life. - This can be done with a short phrase that immediately hints at interest.

An example for a post: “How to make money while traveling. 5 Ways""Is there a Business on the Internet? 7 beginner mistakes” “The first $10,000 in your favorite business. Step-by-step algorithm with an example”

An example for a direct dialogue: “Hello, are you from [your city]? … I'm just looking for interesting people to start one project. There are already some results, I wanted to share with you ... ”

- Identify the target audience. Agree in advance with yourself that you will only communicate with “your” audience. In advertising, this is solved using targeting, and in a direct dialogue during the discussion process. - Move to the next stage. Your goal is not to register - but to interest. In advertising, this can be a useful post, video, or file that a person receives for their contacts, comment or repost. In a personal dialogue, you can also take a contact and arrange to meet on Skype or in the office.